Prachi Desai finally plays her age

Mature actor at young age, Prachi Desai is now keyed up to do a film based on underworld “Once Upon A Time in Mumbai’. Apart from Prachi Desai, the film also stars fashionable Kangana Ranaut, angry-young-man Ajay Devgan and serial kisser Imran Hashmi.

“Film is about Mumbai in its 70s. I am playing a young Muslim girl in the film,” she briefs. She is head on heels in love with her role in the film as for a change she is playing her age onscreen. “I am not apprehensive about playing mature characters, in fact I am fortunate to have the caliber to pull it off well, owing to which I am enjoying the popularity of this kind. It is so, on television you are known for your screen image but in films people connect more with your real image. That’s the reason now I wish to play lot of young roles, but this does not mean I am not open to serious roles,” said the discovery of Balaji.

Prachi plays her age onscreen, but babes still you are a generation behind

Prachi Desai is new face of Neutrogena cosmetics in India

Bollywood actress Prachi Desai is the new face of international cosmetics brand Neutrogena in the Indian market.

US-based pharmaceuticals company Johnson & Johnson launched Neutrogena in the Indian market Thursday, offering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products.

Speaking about the endorsement, Prachi said: “The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work.”

The range is meant especially for the Indian skin type and the company has been testing the product for the past two years to suit Indian skins.

“We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best,” said Swami Raote, managing director Johnson & Johnson (J&J), at a press conference.

“We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns,” he added.

According to a survey, the skin care market in India is around $67 billion. This is because of the fact that women have become beauty conscious over the years.

“People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well,” explained Tina Mistry, vice president of J&J.

“The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results,” she added.

The product range starts at Rs.85 and goes up to Rs. 500.

Movie Review: Life Partner

Life Partner: Timepass flick
Starring: Govinda, Fardeen Khan, Tusshar Kapoor, Genelia D’Souza, Prachi Desai, Darshan Jariwala and Amrita Rao in Sp.App
Director: Rumi Jaffrery
“Marriage’ is the union of two souls in a bond, which lasts a lifetime. Though practically, there is far too much that goes into actually managing a “marriage’. This is what “Life Partner’ is all about in a nutshell.
It is a story about three friends, Karan (Fardeen Khan) for whom “Love marriage is the perfect bet’, Bhavesh (Tusshar Kapoor) who does not believe in the concept of “Dating’ and prefers an arranged set up and then there’s Jeet (Govinda) a divorce lawyer who believes in “No marriage’. Karan’s and Bhavesh’s lives turn upside down when they marry their respective partners, Sanjana (Genelia D’souza) and Prachi (Prachi Desai) and how they re-affirm their faith in the institution of marriage is what the rest of the film all about.
Turning producers, director duo Abbas Mustan have not left any stone unturned from giving the film a grandiose look. Wish they were equally charged about promoting the film as there is no buzz around the movie. The locales of Cape Town are eye catching and Sameer Arya’s cinematography makes it look so much better.
Writer-Director Rumi Jaffery has already proved his prowess in writing in the past and after seeing this film one can easily say that his craft in direction is equally good as far as films of this genre are concerned. But the screenplay (Yunus Sajawal) suffers on many counts as the film starts off well, dips intermittently, gathers momentum in the second half and drops again during pre-climax and climax. Niranjan Iyengar’s dialogues are funny at most places and tickle your funny bone at most occasions. Less said about Pritam’s music the better. We also wonder how could a master lyricist like Javed Akhtar could come up with such mediocre work. Though each of the song numbers have been shot well, there is not a single song you want to carry home or even hum around. Watching Kuke Kuke number is fun because of Govinda and Genelia’s histrionics. Editing by Sanjay Sankla needs some serious trimming especially in the second half.
Fardeen Khan has by now got comfortable with the camera and it shows. Tusshar suits in his part well and does full justice to it. Genelia looks cute but her dialogue delivery needs to be improved. Prachi Desai is very likeable and gives an earnest performance. Govinda once again plays to the gallery and succeeds in evoking laughter. Anupam Kher is like always, ever dependable. Vikram Gokhale and Darshan Jariwala are sincere in their respective roles. Amrita Rao in a guest appearance as a bar girl fails to create any impact again with her miniscule clothing.
All said and done, Life Partner can be a good fun filling experience this weekend (if you are not living in Mumbai) and can be watched along with your partner. For those who are still single, it teaches you the repercussions of having one in your life. So, be prepared!